Posted inSocial Media Marketing
How to Write effective Call-to-Action (CTAs)?
In the world of marketing, your main goal is to get your audience to take action. Whether you want them to sign up for a free trial, download a PDF,…
Posted inSocial Media Marketing
What is Social Media Listening? How to do it right?
Imagine you’re at a party, trying to make conversation. But instead of talking, you just stand there, not listening to what anyone else has to say. Awkward, right? Well, that’s…
Posted inSearch Engine Optimization
Why Keeping Your Content Fresh is Key to SEO Success?
Imagine you’re at a party, and someone starts talking about the latest blockbuster movie—but they’re actually discussing a film that came out ten years ago. You’d probably lose interest pretty…
Posted inPaid Advertising
Cost Per Click: Definition, Why It Matters + How to Measure CPC
Cost Per Click (CPC) is a key term in paid advertising that defines the amount an advertiser pays each time someone clicks on their ad. You might also hear it…
Posted inPaid Advertising
Target Audience: How to Create Effective Real Estate Ads on Facebook and Instagram
Facebook, a social media giant with over 2.8 billion active users, stands out as a premier platform for digital advertising. Its advertising platform, Facebook Ads, empowers businesses of all sizes…
Posted inContent Marketing
How to Optimise Content with Keywords for Search Engines and Users
In today's digital landscape, creating high-quality content is essential for reaching and engaging your target audience. However, even the most well-written content may go unnoticed if it's not optimised for…